direct mail

noun

1. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. : DM

Other Words From

• di·rect-mail adjective

Word History and Origins

Origin of direct mail¹

First recorded in 1925–30

Example Sentences

Richard Viguerie was the great direct mail fundraiser of the right and pioneered all these techniques for inducing people to send their money to right-wing causes.

From Salon

The campaign will include canvassing, digital advertising, direct mail, events and appearances by Scott and other elected officials in minority communities that Scott said Republicans have too often avoided.

From Seattle Times

Her announced fund-raising numbers in January, which included $11.7 million from digital and direct mail outreach and 69,274 new donors, signaled a desire for her not to fold.

From New York Times

Staff members have sent a blitz of text messages, phone calls, emails and direct mail urging these supporters to caucus.

From New York Times

As part of that effort, the campaign focused on direct mail, aided by the list it has rented from Pence’s nonprofit, Advancing American Freedom.

From Seattle Times